Online Marketing Case Studies
| Client | Argos |  |
| URL | www.argos.co.uk | |
| Services | PPC : Shopping Comparison | |
| Products | PPC Portfolio Manager : summitFEED | |
| Overview | Using PPC Portfolio Manager, a unique tool built by Summit Media, Argos is provided with successful pay-per-click campaigns which offer an amazing return on investment for their business. Using just one feed, the tool automatically generates product specific keywords and creative's for nearly 20,000 products, publishing them across all major search engines. The campaign is optimised at keyword level and any changes in price and stock levels are made in real time. |
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