Online Marketing Case Studies
| Client | Play.com |  |
| URL | www.play.com | |
| Services | PPC : Affiliate Management : Shopping Comparison |
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| Products | PPC Portfolio Manager : summitCONNECT : summitFEED | |
| Overview | Summit Media delivers Play.com a holistic online marketing campaign, supported by bespoke technology solutions. Our PPC Portfolio Manager tool builds and refreshes PPC campaigns across search engines, in almost real time, reacting to stock and pricing changes. summitFEED is used to deliver over 4.2M products daily to affiliate and shopping comparison partners then by using summitCONNECT we manage their 3rd party affiliate programme and deliver an in-house affinity network. “Summit Media is an insightful and forward thinking agency that has a comprehensive understanding of the online environment. They balance an extensive technical understanding with an astute marketing approach that delivers tangible value to Play.com. Summit is made up of a fantastic group of people who deliver tremendous value to Play.com.” Martin Talbot – Marketing Director, Play.com |
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